Department store basements and chic organic food shops are not the only places to get natural products: Miyagi Prefecture's pilot shop in Tokyo, for people in the know, is a good health-food shop with reasonable prices.
Opened in 1964, the small store attracts more than 200 regulars, manager Akio Obata said.
Many are drawn to its selection of healthy food, which ranges from agricultural and processed marine products to traditional confections.