An increasing number of people are aspiring to become licensed public accountants as demand for accounting experts rises in line with ongoing reforms in accounting and bookkeeping rules.

Public accountants say rules governing their business and certification process need to be reformed so they can catch up with their counterparts in the United States and Europe in both quantity and quality.

The occupation is also receiving growing public attention in the wake of the recent string of accounting scandals at big U.S. firms, which highlight the importance of having corporate financial statements audited by professionals.