English-conversation schools in Japan are facing a major business opportunity as demand for their services for children increases, according to a senior local official of a top chain of foreign-language schools.
Mahmoud S. Kashani, executive vice president of Berlitz Japan Inc., said his firm is targeting children as the customer bracket with the most growth potential for its English-conversation courses.
"We want to capture the kids market, and there is potential for that," Kashani said during a recent interview with The Japan Times. "We want to have a very long-term relationship with our customers. We want to get them when they are very young and keep them until they grow up and go to work."