Ltd. revealed its plans to launch a new e-shopping venture targeting users of cellular phones and personal computers.
While the e-business entry by the fast-food giant underscores the huge potential of the sector, some experts believe consumers need to be aware that greater convenience carries with it privacy risks.
Tying up with an online venture, McDonald's Japan plans to turn its 3,800 outlets into places where you can not only eat but also buy, among other things, bikes and book theater tickets.
The joint venture, named EveryD Mc, will put out a free magazine featuring articles related to entertainment and leisure, each of which has a bar code at the bottom.