TSU, Mie Pref. – A 3-year-old cow named Yuki, winner of this year’s top Matsusaka prize, was auctioned off Wednesday for 30 million yen in Matsusaka, Mie Prefecture, despite the dark clouds hanging over the dairy industry due to the mad cow disease scare.
The bid for Yuki outjumped last year’s bid by about 10 million yen, drawing attention in a country firmly in the grip of mad cow disease. The highest bid of all time was about 49 million yen, made in 1989 during the high-flying bubble economy.
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