Kyodo News While the nation's "kogyaru" teens, teetering through Tokyo's Shibuya district in their towering platform boots and outrageous makeup, have received their share of attention over the years, it may well be time to pass the torch — there are some new kids in town.

Elementary and junior high school pupils, taking a cue from their teen idols, are caught up in a cosmetics boom that is sweeping Japan.

And many cosmetics makers are cashing in, turning out mascara and glittering lipstick made exclusively to suit small children's skin.