OSAKA -- Matsushita Electric Industrial Co., said Wednesday it has set up a laboratory in California to develop technologies for broadband distribution of video and digital content.

Panasonic Hollywood Laboratory, launched Sunday in Universal City, will focus its research and development efforts on high-quality digital video compression and content distribution formats, said Yoshiaki Kushiki, director in charge of multimedia and software technologies.

It will also develop applications that use broadband network technologies, such as mobile communications and digital television, he said.

The laboratory will also work with video and movie industry people in Hollywood to develop high-definition image quality for digital cinema, digital TV and next-generation DVD as well as highly compressed imaging for next-generation mobile devices, he said. The new laboratory marks the 11th of such R&D centers run by New Jersey-based Panasonic Technologies Inc., Matsushita's wholly owned subsidiary.