Advertisements for Apple House Co., a chain of low-budget guesthouses, tout it as the "biggest guesthouse in Japan" and play up its "no curfew, no key money and no guarantor required" policy.

The company provides single rooms for 3,700 yen a night, or around 47,000 yen per month. For cash-strapped, English-speaking foreigners fresh off a red-eye flight, these words are a welcome sight.

Likewise, for young Japanese yearning to experience an international atmosphere in cheap accommodations, the Apple House fliers draw them toward a dream come true.