Fujio Cho, the new president of Toyota Motor Corp., said Monday that the possibility is high that Toyota will establish a new auto assembly base in North America to cope with increasing demand in the United States.

This would be achieved by expanding an existing assembly facility or building a new one.

"(The possibility) is about 70 percent to 80 percent," Cho said in Tokyo during a meeting with reporters after his first press conference as the head of Toyota.