Struggling to gain a foothold in Japan, senior officials of Ford Motor's Japanese subsidiary next week will begin visiting affiliated auto dealers across the country.
The purpose? To discuss a proposed road map to reverse the tide of dwindling sales, which have shown few signs of recovery.
"Ford, which retains 14 percent of the global market share, holds only less than 1 percent in the Japanese market," said Eiji Iwakuni, president of Ford Motor Co. (Japan) in a recent meeting with reporters. "This reality is too awful."