Itochu Corp., NTT Data Corp., Toyota Motor Corp., Victor Co. of Japan, and Marubeni Corp. have jointly established a company to fund and market digital content, the companies said Wednesday.

The joint venture, called Japan Digital Content, was established Tuesday with capitalization of 230 million yen and will begin operations in April, according to the firm. “There are diversified consumer needs for digital content, and what is lacking in Japan is some kind of agent that connects those consumers and digital content creators,” said Hirobumi Doi, managing director of the new firm.

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