As Japan’s society continues to age at an unprecedented rate, companies from a variety of fields are looking into the area of welfare for new business opportunities.

So far, the task of looking after the elderly has been left mainly to families, with women bearing most of the responsibility, and public services have been limited. However, the expected introduction of a public nursing care insurance system for the elderly will help accelerate the growth of the welfare business, because it is based on improving care services.

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