Nissan Motor Co. announced June 23 the market debut of its fully remodeled Laurel.
It is the eighth model change for Laurel since it was first marketed in 1968, and the new model is aimed at attracting younger customers, according to the company. The new Laurel, with engine displacement of 2,498cc, is designed to be marketed as a sporty car while continuing the Laurel’s tradition of luxurious elegance, the company officials said.
The engine efficiency of the new model was improved by redesigning 70 percent of the parts, they said. The Laurel will be sold at between 2.12 million yen and 3.2 million yen in the Tokyo, Nagoya and Osaka areas. The monthly sales target for the new car is 5,000 units.