Niseko, on the northern island of Hokkaido, has long been known as a skiing mecca, thanks to the 15 meters of pristine powder that blows in every winter from Siberia.

In the past decade, however, an influx of foreign and domestic investment has transformed the town — formerly a haven for snow-loving backpackers — into a luxury travel destination with an emerging culinary scene. Last year saw the launch of the Park Hyatt Niseko Hanazono, while resorts by Six Senses and Aman are slated to open next year.

The stylish newcomers are bringing international flair and adding sophistication to the area’s quirky mix of low-key izakaya pubs, hidden cocktail dens and craft beer bars.