Fireflies don't have a lot going for them. For starters, they're bugs —not the pretty kind like butterflies, but beetles, the kind people swat away from lunch boxes or squash on the sidewalk.
Even when they do their signature thing of glowing, ambient light makes them barely visible in cities. They come out after dark, too, so even if you like them and manage to catch sight of them, they are difficult to photograph without special equipment.
Yet, anyone who has walked in the forest at night and been lucky enough to find themselves suddenly surrounded by waves and squiggles of blinking fireflies — it is a memory not soon forgotten.