Style & Design

'Genderless' model Satsuki Nakayama cashes in on androgyny trend

by Matthew Hernon

Special To The Japan Times

With the encouragement of her mother, Satsuki Nakayama began modeling when she was just 12 years old. Her first break came with a shoot for Pichi Lemon, a style magazine for girls. She loved wearing dresses, she loved her long hair — but that changed when she caught a glimpse of a Korean model named Kaito on a fashion brand website.

“I just assumed he was a guy,” the 19-year-old says. “Finding out she was a girl came as a bit of a shock, but it wasn’t an awkward surprise or anything.”

The fresh young face who was finding her way in the world of kawaii became infatuated with the androgynous look of Kaito.

“I just thought she was really cool and suddenly wanted to look like that myself,” Nakayama recalls. “That week I threw out my skirts and got my hair cut short. I immediately felt liberated — it was great.”

Her parents weren’t as cool with the new look. Neither was her management, who was concerned she’d lose out on opportunities. They initially pushed her to retreat back into the safe embrace of kawaii, but for Nakayama there was no turning back: This is who she was now.

“I was just a junior high school student so I wasn’t thinking about my career at all,” she says. “It was how I wanted to look and that was it. For about 12 months, work did dry up a little, but over the past couple of years things have gone in the opposite direction. I’m often chosen by companies because my style is a bit different to that of other Japanese models. I was labelled with this tag of being a ‘genderless’ or ‘androgynous’ girl early on and it has stuck. I don’t mind at all. In fact, I like it.”

Androgyny is hardly a new trend in fashion. Twiggy caused a craze in Britain during the 1960s when she cut her hair short, and David Bowie’s androgynous style was a major influence on pop culture. Recently, thanks to a more open way of thinking when it comes to gender fluidity, androgynous models have been major hits on the catwalk — from Andreja Pejic to Rain Dove.

Japanese culture has never shied away from messing around with gender roles either: Adolescent Japanese boys known as wakashū were culturally permitted to present themselves as both male and female during the Edo Period (1603-1868), anime often features male leads with feminine traits and the popular Takarazuka Revue is an all-female musical theater troupe whose members also play male roles.

More recently there has been a trend toward androgynous style in Tokyo’s youth fashion culture under the term “jendāresu-kei” (“genderless style”), particularly when it comes to kawaii boys. The streets of Harajuku and, to some extent, TV variety shows have become populated with young men experimenting with make-up, pastel-colored hair and cute Instagram poses. Models such as Toman Sasaki, Ryucheru and Genking have led the way, inspiring teens to change the way they think about fashion.

“Genderless joshi” (women) haven’t made as big an impact, though, which has proved beneficial for Nakayama. At a time when androgyny is becoming more common, she still stands out, and was the only female model to feature in a recent video about genderless youth in Japan made by British magazine i-D.

“There aren’t as many genderless female models in Japan as there are in say Europe or America, and that has helped to open doors for me,” Nakayama says. “That said, I have still been surprised by the interest. My Twitter and Instagram account followers just exploded and I’ve been getting quite a few comments from abroad, which usually require translation software from my end (laughs). People stop me in the street and I’ve even been sat next to people on trains who’ve said they recognized me. It feels strange getting noticed in public, but I can’t say I don’t enjoy it.”

Though she tends to present a somewhat mysterious visage in her photo shoots, Nakayama is bright and bubbly in person. Like many of her peers, she says she loves Disney and karaoke.

“A lot of photographers are quite surprised when they meet me for the first time,” she says. “I guess they are expecting a moody adolescent who doesn’t speak and could be difficult, but I’m not like that at all. I’m a positive person who always goes into work in a cheerful mood because I love what I do.

“The best thing about a job like this is that you get to try on all these amazing clothes and then show them off. Many girls dream of becoming a model so I do feel privileged. It’s fun, but when shooting starts I quickly go into character mode, and more often than not they ask for a dark, sinister kind of look. I’ve been doing it so long I’ve gotten used to it.”

You might argue that Nakayama was able to stumble into her current career thanks to good timing. After all, androgyny is fashionable in a big way. Speaking with her, however, it’s her confidence that really makes her stand out.

“The androgynous look has been great for my career, but what’s more important than that is the fact that I feel comfortable,” she says. “Fashion is something to enjoy. It’s about finding your own style rather than following trends. I hope we see more young people in the future doing their own thing and not worrying about what others might think.”

Check out Satsuki Nakayama’s photos at

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