Last year saw Japanese snack-maker Koikeya roll out a "breakfast fruit" line of potato chips, and they are still intent on flavoring their chips around the most important meal of the day, this time with "milk" and "toast." Each offers a very different experience. "Milk" suffers from the same problem Koikeya's peach-and-banana chips faced: the initial sweetness awkwardly gives way to a regular chip taste, making for a foul flavor. "Toast" goes down much easier, probably because the emphasis is on a subtle buttery taste that pairs better with potato.