Diesel adds to the family
They say Italians like big, extended families, making the Italian brand Diesel’s new additions to its family of stores very apt. And it’s twins! Diesel has opened a brand new store in Aoyama and next to it is another new one for its high-end label Diesel Black Gold.
The latter is a standalone boutique — a first for Tokyo — that sets its sights on a savvy and swanky clientele, the kind who follow its fashion shows in Milan. It’s the sixth standalone boutique for Diesel, but the Aoyama store is notably more luxe than its predecessors: The facades are blanketed with a vertical garden, while inside is a chic black-and-white interior.
Between the two stores is a small stone passage, not unlike the alleys in Diesel’s home country. The new Diesel is selling a limited edition “Made in Japan” collection of bleach-splattered patterned denim, concocted by the brand’s Italian artistic director, Nicola Formichetti. Formichetti is known for being Lady Gaga’s former stylist and he has been at the helm of Diesel since 2013.
Diesel and Diesel Black Gold, 5-5-24 Minami-Aoyama, Minato-ku, Tokyo; 0120-55-1978; www.store.diesel.co.jp
Fashion for everyone
Tenbo calls itself an “all-accessible” brand, catering to savvy fashionistas, including those with disabilities such as the blind, people with prosthetic limbs and wheelchair users, as well as pregnant women, plus-size men and petite-size customers.
Tenbo designer Takafumi Tsuruta does this by making discreet adjustments that don’t interfere with the garment’s style. For example, his dress shirts have magnets underneath the front buttons, making it easier to get dressed using only one arm, or he may put a pocket on the knee and shorten the length of a coat at the back for someone in a wheelchair.
He has also created a fabric with small protruding dots that not only produce a design, but also tell a story in Japanese braille. The brand’s aesthetic is bright, funky, decidedly Tokyo streetwear in style and it sends the positive message that fashion can and should be all inclusive.
For stockists and information, see www.tenbo.tokyo.
Shinjuku stop ‘n’ shop
On March 25, the new terminal on the southern end of Shinjuku Station opened for business, and with it came a slew of shopping and dining options both in and outside of the ticket barriers.
Most of the shops are attached to the station’s Southern Terrace exits in the NEWoMan complex (pronounced “Newman”), which covers five floors of fashion stores with 80 percent of them being first-timers to the Shinjuku area. It’s operated by Lumine, which already has three fashion buildings in Shinjuku Station, but this one truly gives off a modern metropolitan feel with a sleek and bright interior and an outdoor garden.
Nearly all of the shops have taken a hybrid approach to their selection of goods, pairing fashion and other services with daily goods. The Salon tea house, for example, also specializes in luxury sleepwear, you can order artisanal Cobi coffee while you pay at the rustic Bloom & Branch, and Cork pairs wine with a florist offering bouquets of fresh, seasonal flowers.