With the announcement of the discovery of gravitational waves in February, and the interest by Japanese physicists in neutrinos, consumers have become increasingly concerned over the possible adverse effects of these phenomena on their health.

In case you’re out of the loop, neutrinos are those elusive massless chargeless subatomic particles whose presence is only made apparent through the use of sophisticated detection devices.

Japan's food and beverage manufacturers have been quick to seek new marketing opportunities. On March 28, Aomori-based Nandemo Beverage Co., Ltd. released its new anti-GW drink, "G-W Nuke” (pronounced "NOO-kay").