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Not to be outdone by Burger King’s black cheeseburger or McDonald’s white chicken sandwich, Pepsi is pumping some color into your liquid diet with its new pink drink.

Pepsi Pink Cola will feature a new bottle design and have a strawberry milk flavor that the company claims is the perfect drink for “party season.”

Pink Cola follows a line of flavored sodas including Pepsi’s Ice Cucumber in 2007 and its Pepsi White in 2012. And who can forget Pepsi-flavored Cheetos.

The drink will be released on Dec. 9 and cost ¥140.

In line with COVID-19 guidelines, the government is strongly requesting that residents and visitors exercise caution if they choose to visit bars, restaurants, music venues and other public spaces.

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