Whether you count fukubukuro "lucky bags" as a thank-you to shoppers, a scheme to unload less popular merchandise at the end of the year or just a way to kick off the New Year's sales, buying a mystery pile of stuff worth [hopefully far] more than the price tag is a tempting offer to many. Plus, who knows, you might just be one of the really lucky ones:
https://twitter.com/pqwpqwpqw/status/418576520794218496
Translation: My Apple Store lucky bag! Thanks to being the fourth person in line about 24 hours ahead of time, I got a MacBook Air! It was a blizzard in Sapporo, so it was really rough to wait outside all that time, but I had fun! Anyhow, now I'm gonna rest! lol