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Every October, The Peninsula Tokyo holds its annual campaign, Peninsula in Pink, to support Breast Cancer Awareness Month.

Throughout the month, the hotel will have signature pink-themed promotions. For example, the hotel will donate ¥400 from the sale of each Peninsula in Pink restaurant or spa promotional item to the Japan Association of Breast Cancer Screening and Keep A Breast Japan. Peninsula staff members will wear original Peninsula pink ribbon pins and hand out pamphlets to guests about ways to detect early signs of breast cancer.

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