To many Japanese, the name "Tsutaya" will bring to mind one very clear image: neon lights, blue-and-yellow signage, bestselling J-pop albums and late-night DVD rentals.

So it may come as a surprise to some to learn that Japan's biggest music, book and video outlet has undergone a radical makeover in Tokyo's Daikanyama district.

A new landmark complex called Daikanyama T-Site recently opened its doors bearing little resemblance to the 3,000-plus Tsutaya outlets that currently span the country.