As part of The Peninsula Tokyo's ongoing Enriching Your Life and Community campaign, the hotel is showing its support for Breast Cancer Awareness Month throughout October with Peninsula in Pink — a new Peninsula Hotels groupwide campaign to raise awareness and funds through signature pink-themed promotions.

This month, the hotel will donate ¥400 from the price of every Peninsula in Pink purchase at its restaurants and spa to local breast cancer charities. The restaurants are offering special menus: for example, The Lobby offers a Peninsula in Pink Classic Afternoon Tea, which comes with a Peninsula teddy bear wearing a pink ribbon pin, at ¥5,000 including tax (a 10 percent service charge will be added).

Also, a portion of the sales of each Enriching Your Life and Community promotion for the hotel's restaurants (¥10), spa (¥50) and banquets (¥100) will be donated to the Breast Cancer Network Japan Akebonokai and Japan Association of Breast Cancer Screening.