Rebecca Taylor's new look

"Is that a tiara or a scrunchie? It's so sparkly!" designer Rebecca Taylor asks an industry fan at a private party that was held to usher in a new direction for her namesake brand in Tokyo in late May. Taylor then adds, "I always quote Roald Dahl, who said, 'Always look for the sparkle in life.' " That motto has been embodied in the crystal-studded tights and glitter-sprinkled chiffon dresses of Taylor's collection, but the girlishness in her recent looks is more subdued than ever.

"I've got older, and my taste levels have changed. It's time for that to be reflected in my designs now," she says.