London-based chef and TV presenter Silvena Rowe is best-known in Britain as an expert on eastern Mediterranean cuisine. But in Japan last month, she had her compass set entirely elsewhere — promoting the "sex appeal" of sake to Japan's younger generations.
"To me sake is a very, very sexy drink," Rowe told The Japan Times in Tokyo a few hours before filming a cooking demonstration of Western dishes that go best with sake for Fuji TV's morning show "Tokudane."
"When you get a good sake with food, it's like a Viagra injection!" she declared.