When it was announced in April that ¥11.7 billion had been set aside in 2009's supplementary budget to create a new National Center for Media Arts (NCMA) — a museum for manga, anime, video games and technology art — the news was greeted in the same way that most cultural-policy issues are in Japan.

In other words, except for a few short, businesslike reports, it was ignored.

By the end of May, however, the plan had rocketed to center stage. In his first debate with Prime Minister Taro Aso, new Democratic Party of Japan President Yukio Hatoyama devoted one of just seven questions to the supplementary budget and what he derisively referred to as the "State-run Manga Cafe."