Getting intimate
Tucked in the residential boroughs of Tokyo's Aobadai district in Meguro is a new intimate shop, Lilid 05, where the uplifting scent of fashion wafts you through its unassuming doors. The store opened at the end of April, but the Lilid 05 brand itself is also fairly new, only now in its second season. The label's concept is based on perfume, or the idea that a certain scent can become associated with a woman, much like styles of fashion do (hence the name's nudge at Chanel 5).
"I work around the idea that every woman is different, and she has a defining style all to herself," said the young but worldly 26-year-old designer Yuriko Nagano, who was once a teen magazine model before moving into design and production.
Lilid 05 is worlds apart from that market, and the items on its racks show this: huge beaded Indian collars, perfect pin-tucks on a tuxedo shirt, and sparkly black Swarovski accents, all added by hand in Japan. "I'm very dedicated to the details. The textiles are all original, down to the thread," explained Nagano.