Our events are a happening — part social, part business, part elegance," says retail revolutionary Alexander Brenninkmeijer.
Worn by German supermodel Claudia Schiffer, James Bond actor Daniel Craig, members of Scottish rock group Franz Ferdinand and other high-flying A-list clientele, Brenninkmeijer's fashion label, Clemens en August, has carved out a niche for itself by staging unique sales "tours" twice a year in selected cities around Europe and the United States. The company applies a "here today, gone tomorrow" setup, choosing galleries and contemporary art museums — this season in London, New York, Tokyo and several German cities — as temporary stores for limited-run sales.
Starting today at the gallery Eye of Gyre in Tokyo's Omotesando, and running till Sunday, Clemens en August will be showing its spring/summer 2009 line, together with an installation done with German artist Thomas Bayrle. (A limited-edition shirt called Artist's Edition No. 71, signed and numbered by Bayrle, will be available to order.)