First of two parts
Movie producer Samuel Goldwyn is credited with the oxymoronic expression, "Let's have some new cliches!" Cliches are, by definition, never new; but I'm sure "you've heard that one before (hatsumimi ja nai, or literally, "not first ear"). You may not like cliches, but they are here to stay.
As you can see, it is no easy task (dekinai sodan) to write an article without using cliches. Take the cliches out of the journalist and what's left? Articles that are one-paragraph long, that's what.