Polos reimagined
Frenchman Benoit Lavaud, head of the creative division of Shu Uemura cosmetics, is best known to fashionable Tokyoites as cofounder of the exclusive Blacklist parties. But now "Beno," as he is known to friends, is adding another string to his bow.
His latest project is BOEGE Polos, a line of luxury polo shirts designed to appeal to the burgeoning ranks of professional men turning away from buttonup cotton shirts in favor of more comfortable gear.