A hundred years ago, a naughty little rabbit sneaked its way into a farmer's garden -- and into the imagination of generations of children across the world.

For those who don't know him already: Meet Peter, the world's most famous rabbit.

"My dear Noel, I don't know what to write to you so I shall tell you a story about four little rabbits whose names were -- Flopsy, Mopsy, Cottontail and Peter."