"The Blair Witch Project," which will finally appear at a theater near you this month, is one of the scariest movies of the '90s.

I'm not talking about the actual movie, which I saw at a recent preview. It does produce plenty of goose pimples, and I probably won't go camping anytime soon, but this isn't the issue.

The scary stuff I'm talking about is what the filmmakers pulled off, on a larger scale, and how it reflects where entertainment, marketing and the Net are going.