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Francesco Cresci

Managing Director
Lamborghini Japan

Hometown: Bologna, Italy

Number of years in Japan (cumulative): 2 (as of July 2018)

Francesco Cresci
Q1: What was your first encounter with Japan?

My first encounter with Japan was in August 2016 when Lamborghini offered me the opportunity to come here on a temporary assignment as managing director of Lamborghini Japan. It’s almost two years that I’m living here with my family now, and I’m more than happy to have accepted this offer.

Q2: Please state your motto in life and why you have chosen it.

My motto is “Do what is right, not what is easy.” This is a motto that I always keep in mind both in my private life and at work. You should know that it is always worth it to do the right thing. There is only one problem with doing what is right; it is often not easy. In fact, it can be challenging. And the truth is that most of the time, we avoid doing the right thing because it is uncomfortable or difficult. On top of that, we might be rejected or even hated for it. Yet that is what makes the difference between being a lion or a sheep.

Q3 : Over your career, what achievement are you the proudest of?

I’m definitely a target-oriented person, so in my career, I always worked very hard to achieve all my targets, and I have to say that most of the time, I succeeded. But if I have to tell you what achievement I am most proud of, I can say that it is not the reaching of a specific target, but it’s a psychological success. A few years ago, I was based in Dubai, responsible for the Middle East and Africa markets, and during that period, I had the intuition to find the right leverage to motivate one of our partners working on his pride. Thanks to that, his company was able to achieve very important results becoming the most important partner for Lamborghini in that region and I’m really proud of it!

Q4 : What are your goals during your time in Japan, your current position or in life?

As a private goal, I want to have a better understanding of Japanese culture before I go back home. Japan has been influenced by Asia, Europe and America, but each new idea from abroad quickly takes on Japanese dimensions until it is transformed into something distinctly Japanese. Being in Japan, an ancient culture that is remarkably unique, makes my goal very exciting. Career-wise, I’m working hard to further develop the Lamborghini brand here in Japan and make it sustainable and profitable for both headquarters and local partners.

Q5 : What wisdom, advice or tips can you give to people living and working in Japan?

I have to be honest, Japan is not an easy country to live in for foreigners and in particular, for Western people. I’m saying this for many reasons such as the language barrier, different culture and, although at first look it appears cool and colorful, Japan can also be complex and confusing to foreigners. But this must not be a discouragement, so my advice to people living and working here is to dig and understand as much as they can about the Japanese culture because it’s full of surprises. On one hand, it is steeped in the deepest of traditions dating back thousands of years; on the other hand, it is a society in a continual state of rapid change, with continually shifting trends and fashions and technological developments that constantly push back the boundaries of possibilities. This is part of what makes it such a fascinating country to visit.

Last updated: Sep 5, 2018