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Choe Peng Sum

Chief Executive Officer
Frasers Hospitality Group Pte. Ltd.
Non-Executive Director
Frasers Hospitality Trust

Date of birth: July 18, 1960

Hometown: Singapore

Number of years in Japan (cumulative): 12 (as of December 2017)

Choe Peng Sum
Q1: What was your first encounter with Japan?

I started coming to Tokyo in 1996 to set up the business and seek opportunities to grow our brand in Japan. As an integral key market for Frasers Hospitality, I will keep coming back as we expand our footprint in Japan. My family visits this spectacular country at least once every two years.

Q2: Please state your motto in life and why you have chosen it.

I try to do the best in everything that I do and to this end, I seek to glorify the God that I believe in. I am grateful for all the graces that I have received, including a dedicated team, a loving wife and two wonderful daughters. I feel we should be good stewards of our given talents, time and resources that have been afforded to us.

Q3 : Over your career, what achievement are you the proudest of?

Building a cohesive team who worked with me relentlessly to start a business in 1998 with two hotels in Singapore to now 148 hotels and serviced apartments in more than 80 cities around the world, from London to Shanghai, Tokyo to Sydney.

Q4 : What are your goals during your time in Japan, your current position or in life?

My goals for the company are to set up multiple properties not just in Tokyo (we open Fraser Suites Akasaka, Tokyo in 2019), but also in key cities throughout Japan, especially our Capri by Fraser brand that is design-led and aimed at tech-savvy millennial travelers, a brand we have launched not just in Singapore, but also in Kuala Lumpur, Shenzhen, Brisbane, Barcelona, Frankfurt and Berlin.

Q5 : What wisdom, advice or tips can you give to people living and working in Japan?

I firmly believe that there really is such a thing as work-life balance and that it is achievable. The work ethic in Japan is excellent. The workforce is highly competitive and very hardworking and from our experience, highly responsible. Yet there is an aspect of life to be celebrated, with family and friends and just as importantly, with oneself, to take the time to smell the roses and appreciate the little finer things in life.
Making the time to do that rounds us as people and fulfills the multiple facets of every individual.

Last updated: Oct 2, 2018