Choe Peng Sum
- Chief Executive Officer
- Frasers Hospitality Group Pte. Ltd.
- www.frasershospitality.com/en
- Non-Executive Director
- Frasers Hospitality Trust
- www.frasershospitalitytrust.com
Date of birth: July 18, 1960
Hometown: Singapore
Number of years in Japan (cumulative): 12 (as of December 2017)

I started coming to Tokyo in 1996 to set up the business and seek opportunities to grow our brand in Japan. As an integral key market for Frasers Hospitality, I will keep coming back as we expand our footprint in Japan. My family visits this spectacular country at least once every two years.
I try to do the best in everything that I do and to this end, I seek to glorify the God that I believe in. I am grateful for all the graces that I have received, including a dedicated team, a loving wife and two wonderful daughters. I feel we should be good stewards of our given talents, time and resources that have been afforded to us.
Building a cohesive team who worked with me relentlessly to start a business in 1998 with two hotels in Singapore to now 148 hotels and serviced apartments in more than 80 cities around the world, from London to Shanghai, Tokyo to Sydney.
My goals for the company are to set up multiple properties not just in Tokyo (we open Fraser Suites Akasaka, Tokyo in 2019), but also in key cities throughout Japan, especially our Capri by Fraser brand that is design-led and aimed at tech-savvy millennial travelers, a brand we have launched not just in Singapore, but also in Kuala Lumpur, Shenzhen, Brisbane, Barcelona, Frankfurt and Berlin.
I firmly believe that there really is such a thing as work-life balance and that it is achievable. The work ethic in Japan is excellent. The workforce is highly competitive and very hardworking and from our experience, highly responsible. Yet there is an aspect of life to be celebrated, with family and friends and just as importantly, with oneself, to take the time to smell the roses and appreciate the little finer things in life.
Making the time to do that rounds us as people and fulfills the multiple facets of every individual.