Last August, Tokyo's Shibuya Ward and the city of Kagoshima joined forces in the name of PR. This weekend, the capital's trendiest district will toast Kyushu's southernmost prefecture with its most famous alcoholic drink — shōchū.
In addition to serving dishes that go well with shōchū, the celebration will offer opportunities to sample the alcoholic drink from around 40 stores based in Kagoshima. Make sure to pace yourself, you don't want to miss the musical acts that are also scheduled to perform. (Yuki Yamauchi)