J-pop artist Ado’s career up to this point has been a Rorschach test for whoever has heard her.

Following her broadside against polite Japanese society with “Usseewa” and its sudden omnipresence last year, you could see her either as a particularly acidic voice representing a new generation of youth, or as a threat to children’s ears thanks to the (gasp!) rude hook of the song (t​​he word, “usseewa,” translates as “shut up” in English). She’s a fresh force in domestic music … or a potential blip bound to be remembered for one of 2021’s buzzwords.

Unable to view this article?

This could be due to a conflict with your ad-blocking or security software.

Please add japantimes.co.jp and piano.io to your list of allowed sites.

If this does not resolve the issue or you are unable to add the domains to your allowlist, please see out this support page.

We humbly apologize for the inconvenience.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.