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J-pop artist Ado’s career up to this point has been a Rorschach test for whoever has heard her.

Following her broadside against polite Japanese society with “Usseewa” and its sudden omnipresence last year, you could see her either as a particularly acidic voice representing a new generation of youth, or as a threat to children’s ears thanks to the (gasp!) rude hook of the song (t​​he word, “usseewa,” translates as “shut up” in English). She’s a fresh force in domestic music … or a potential blip bound to be remembered for one of 2021’s buzzwords.

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