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The Okinawa International Movie Festival has never been just about movies — or even Okinawa. Held from April 18 to 22, the 11th edition was a showcase for the talents of sponsor Yoshimoto Kogyo — an Osaka-based agency that supplies Japanese TV with many of its comedians and emcees.

But another festival mission was to raise the profile of Okinawa as a tourist destination and an entertainment industry hub, while offering Okinawans a variety of ways to participate — from free classes (yoga, anyone?) to the big open-air concert on closing night.

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