Culture | Japan Pulse

100 years of Japanese beauty in one minute

by Tom Hanaway

Staff Writer

The production company Cut has made a name for itself by creating videos that look back at the history of beauty in various countries, including China, Ethiopia, Brazil and Germany. The videos show the different hairstyles, fashion and makeup that each decade was known for, with one model trying on all of the looks.

Now Cut has focused its lens on Japan by showing the dramatic changes Japanese women have gone through in the past century —  ranging from the classic white makeup and big hair from 1910 to modern day kawaii style — all in 103 seconds

To show how accurate their looks are, Cut posted their throwback inspirations on Pinterest and explained them in a behind-the-scenes video.

1910

1920

1930

1940

1950

1960

1970

1980

1990

2000

2010

You can see more videos from Cut on their YouTube page.