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The production company Cut has made a name for itself by creating videos that look back at the history of beauty in various countries, including China, Ethiopia, Brazil and Germany. The videos show the different hairstyles, fashion and makeup that each decade was known for, with one model trying on all of the looks.

Now Cut has focused its lens on Japan by showing the dramatic changes Japanese women have gone through in the past century —  ranging from the classic white makeup and big hair from 1910 to modern day kawaii style — all in 103 seconds

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