After a mammoth marketing campaign, the growing online chatter in China around "Star Wars: The Force Awakens" suggests that the latest installment of the hit film franchise has a shot at breaking box-office records in the world's second-largest movie market.

China is crucial if Walt Disney Co.'s first foray into the world of Jedi knights is to earn a spot among the top-grossing films of all time.

The movie, the seventh in the nearly 40-year-old franchise, surged past "Jurassic World" to set a global opening weekend record of $529 million.