The theaters use specially engineered seats to add physical and sensory sensations to the 3-D movie-watching experience. Like an amusement park ride, the seats move in sync with the action and produce wind, mist, smells, vibrations and other effects to fool moviegoers into feeling they are experiencing the film, rather than just watching it.
Such gimmicks are well-suited for Hollywood blockbusters like “Star Wars,” said Toho Cinemas marketing official Yoshito Hiramatsu.
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