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There is a sizable genre of films about fashion designers — Coco Chanel alone has spawned over a dozen movies, TV episodes and mini-series. But designers who make their own movies are a rarity.

Seventy-three-year-old Agnes Trouble owns and runs Agnes b., a clothing company with a net worth of around €65 million (¥8.7 billion) that is hugely popular in Japan. From 1984, when Agnes b. opened its Japanese flagship store in Tokyo’s Aoyama neighborhood, right up until today, Japanese women young and old have dallied with the brand in one way or another. From a personal standpoint, if not for Agnes b., late ’90s Tokyo would have been a self-important, grunge-heavy, fashion scrapyard on concrete, with not an ounce of cheap chic to alleviate the dreary cityscape. Merci, Agnes!

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