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Anti-itch cream and Hello Kitty may seem like an unlikely pairing, but these days it seems that cat can sell anything. This time, however, she has enlisted Akihabara-based idol group Dempagumi.inc to help.

The group, PokeMuhi Motta Dempagumi.inc to Hello Kitty (Dempagumi.inc that has Pocket Muhi & Hello Kitty), has released a new music video titled “MUnasawagi no HImitsu?!”

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