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With a layered sound that blends postrock dynamics and sprawling song structures with pure J-pop sensibility, akai ko-en is quickly becoming one of Tokyo’s most talked-about new bands. But just try searching for the group on YouTube and see how far you get.

Despite releasing its second mini-album last week through EMI, and though it toured in Canada last fall, akai ko-en has managed to maintain a near-zero-tolerance policy toward the Internet. And in an age where every band in the world wants you to check out its SoundCloud or Facebook page, the four-piece’s bid to build an air of mystery seems to be working.

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