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Powerful drum beats, cheerful songs and passionate dancing from Brazil will fill Tokyo’s Asakusa district, the capital’s traditional downtown, during the 30th Asakusa Samba Carnival.

The annual event was launched in 1981 by an association of local stores in an effort to revitalize the area. The group modeled the event after Rio de Janeiro’s famed Carnival. The festival attracted some 500,000 audiences last year, according to the organizers.

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