• SHARE

Hot on the heels of the toy camera trend, which saw photography buffs embracing cheaply made vintage cameras like the Lomo and Holga for their blurry over-saturated aesthetic, comes the toy digital-camera (トイデジカメ) boom, in which hobbyists bypass the expense of developing film while still achieving the same analog effects.

Although purists may turn up their noses at such inventions as the Digital Harinezumi, whose shape recalls a old-school film cartridge, the camera has been a such a big hit in Japan that its maker, Tokyo-based SuperHeadz, has released the Harinezumi 2++. Shots can be framed the old-fashioned way by using the square, plastic viewfinder above the lens, and pictures and film can be shot in monochrome or Super-8 style color. Because the image is deliberately grainy and fuzzy, image quality is not a priority with these types of cameras: Harinezumi 2++  shoots its nostalgic pictures at only 3 megapixels. And, in case you were wondering, harinezumi means “hedgehog” in English. Go figure.

Unable to view this article?

This could be due to a conflict with your ad-blocking or security software.

Please add japantimes.co.jp and piano.io to your list of allowed sites.

If this does not resolve the issue or you are unable to add the domains to your allowlist, please see out this support page.

We humbly apologize for the inconvenience.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW