Japanese comedy is an inherently boom and bust business. Comedians often base their humor on one specific physical or verbal gag — such as Sekai no Nabeatsu or Yoshio Kojima — and ride it into the ground. Depending on the comedian and the gag, sometimes even one appearance on the right TV show is enough to launch a career or pull someone out of obscurity. Sekai no Nabeatsu and Shofukutei Shohei, for example, have both benefited from Downtown’s “Zettai ni waratte wa ikenai” (“You absolutely must not laugh”) batsu game broadcast every New Year’s Eve.
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