Formed in Hiroshima in 2001, moving to Tokyo in 2003 and hitting the big time in 2006, Perfume are an idol-pop phenomenon, notable for how their music combines elements of house and electro with a futuristic, Akihabara-friendly image.

“Fan Service ~ Prima Box” showcases a period of the group’s development when their music was becoming more sophisticated than the straight idol-pop of previous limited-release singles but wasn’t yet fully formed. The sound combines the lounge-pop influenced, post-Shibuya-kei sound of producer Yasutaka Nakata’s own band Capsule with a cute techno-pop style, although songs such as “Vitamin Drop” still sound twee in comparison to the Daft Punk-influenced electro-pop of later material, such as recent Oricon top-10 single “Baby Cruising Love.”

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