Madness sells.

By itself, the stereotypical notion of lunacy is often viewed with a certain abhorrence, even contempt. Yet combined with a bit of talent and a well-conceived marketing plan, nothing fascinates an already intrigued public more than speculation about an artist’s mental health. Some argue that loony-bin candidate van Gogh’s legendary antics (slicing off his ear, for starters) have kept the public’s fascination more than the strength of his work.

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