Toyota has been in Peru for 52 years and has become the preferred car brand in the country. Over the last 27 years, despite the entry of other multinational automotive brands, it has maintained its dominance in the country by providing high performance gasoline-powered models.
But recently, Toyota revised its strategy by introducing the hybrid versions of its most popular models, like the RAV4 and the Corolla hatchback.
Toyota del Peru President and CEO Toshiro Hayashi is determined to further strengthen its market position through better customer care and aftersales service.
“Toyota’s success is anchored on after-sales services. The trust of our customers in our products and services differentiates us from the competition. These days, it is no longer just about the product, which is why we provide a nationwide dealer network to support our customers with the after-sales services,” Hayashi said.
With the company’s success in Peru, Hayashi believes Toyota also contributes to strengthening relations between Japan and Peru. The company also supports the activities of the Asociacion Peruano-Japonesa, according to the philosophy of giving back to the society of their operations.
To complement that objective and Toyota’s global commitment to sports, the Japanese subsidiary sponsored the Pan American Games held in the capital Lima this year.
“Our new slogan, ‘Start Your Impossible,’ is right in line with our commitment to go beyond just sales of products and really show support to our national athletes,” he said.
Looking to the future, Hayashi is confident that Toyota del Peru will continue to be first-choice among Peruvians as the company remains committed to supplying suitable vehicles to the market and customer care.